This page covers U.S. law as of June 2026. This is not legal advice. For a plain-English compliance answer tailored to your situation, use the Compliance Checker at DiscloseAI.net.
A valid AI disclosure must be clear, specific about how AI is being used, and placed where the consumer will see it before or at the point of AI interaction — not buried in terms of service. The required content varies by use case and state law.
What Makes a Disclosure Legally Effective
Across the states that have enacted AI disclosure requirements, the following elements appear consistently as required or recommended:
- Clarity: The consumer must be able to understand they are interacting with AI, not a human
- Specificity: The disclosure should identify what AI is doing (analyzing your responses, screening your application, generating this content)
- Timing: Disclosure must occur before or at the start of the AI interaction, not after
- Prominence: Disclosure buried in terms of service does not satisfy requirements in Utah, Illinois, or Colorado
- Consent where required: Illinois AIUA requires affirmative consent before AI video analysis proceeds
AI Chatbot Disclosure Language
Example — Chatbot Opening Message
"Hi! I'm an AI assistant for [Business Name]. I can answer questions about [topic areas]. If you need help from a team member, type 'human' at any time."
Effective: identifies AI clearly, sets expectations, provides human escalation path.Example — Website AI Widget Disclosure
"This chat is powered by artificial intelligence. Responses are generated automatically and may not reflect the views of [Business Name] staff. For account-specific questions, contact us at [contact]."
AI in Hiring — Disclosure Language
Example — Job Posting Notice (NYC Local Law 144)
"[Company] uses an automated employment decision tool to assist in evaluating applicants. This tool assesses [characteristics]. An annual independent bias audit of this tool has been conducted; results are available at [URL]. Candidates have the right to request an alternative selection process."
Example — Video Interview Consent Notice (Illinois AIUA)
"This interview will be analyzed by artificial intelligence software that evaluates verbal and non-verbal characteristics including [examples]. By proceeding, you consent to this analysis. You may request deletion of your interview recording within 30 days by contacting [HR contact]."
AI-Generated Content Disclosure
Example — Marketing Content Label
"This [article / image / video] was created with the assistance of artificial intelligence."
Required in political advertising contexts in California, Florida, Georgia, Texas, and Wisconsin. Recommended as best practice for all AI-generated advertising content.Example — AI-Generated Reviews Disclosure (FTC)
"[Review was generated with AI assistance / This testimonial was created using AI tools]"
Required under FTC Endorsement Guides (16 C.F.R. Part 255) when AI generates or materially shapes a consumer review or testimonial.Consequential Decision Disclosure (Colorado Model)
Example — Adverse Decision Notice
"Your [application / request / account review] was evaluated with the assistance of an automated AI system. The principal factors considered were [list factors]. You have the right to request human review of this decision. To appeal, contact [contact information] within [timeframe]."
What Not to Include
- Do not claim the AI "works like a human expert" or "has been trained by licensed professionals" unless verifiably true
- Do not imply AI outputs constitute professional advice (legal, medical, financial) unless your business is licensed to provide that advice
- Do not make the disclosure so technical that an average consumer cannot understand it
- Do not use disclosures that function as waivers of consumer rights